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About AAC

The Annual Apprenticeship Conference is a national event for apprentice employers and providers. Founded in 2015, the event is operated by FE Week, which Lsect Ltd publishes.

Contact Info

General Information

Access and Loading Bays

Access to Hall 3 is via Bay A; access to Hall 4 is via a lift from Bay B. The entrances to both loading bays are on Cambridge Street. Please note that traffic wardens operate along Cambridge Street.


The ICC offers a HotelFinder service which can be accessed through their website.

Birmingham Clean Air Zone

The ICC now sits within the Clean Air Zone so charges may apply for certain vehicles.  For further information, please see the Brum Breathes website


There are carpet tiles throughout the exhibition hall; these are various shades of grey in colour.

Carpet Tape – please note that exhibitors and contractors must use the NEC Group approved Stikatak B3/A5 exhibition tape and ensure that it is lifted before they leave the hall at the end of the show. Any exhibitors who leave tape on the floor after the show will be subject to a dilapidation charge of at least £7.50 per linear metre of tape depending on the amount of damage caused to the floor. Damaged carpet tiles will be charged at £20 + VAT per tile.


There is a cash point located within the ICC’s main mall, next to the cloakroom. The machine offers free withdrawals.


ICC Catering have the sole rights to all food and beverage consumed at the ICC and all food and beverages, and associated catering equipment, must therefore be ordered through them.

Should any company attempt to provide their own food, beverages or catering equipment in the venue, they will be asked to remove it or pay a corkage/facilities fee for it. Any breech of the agreed contract could put the exhibition tenancy in jeopardy, so please ensure that you comply with these instructions.

Orders with full payment should reach the ICC no later than one week before the start of the event. No accounts are sent out after the event for invoice payment.

Please note when providing your own food and beverages the attached disclaimer form FOOD SAFETY AGREEMENT – Customer Supplied Product must be completed and returned via fax or email.

If you require any catering on your stand, please email Catering Support on to obtain a copy of our stand catering order form. Should you require anything over and above the form content, please contact Catering Support on +44 (0)121 644 5132, who will be happy to assist you with your requirements.


For Health and Safety reasons, children aged 16 and under are not permitted in the hall during build-up or pull-out periods.


General cleaning of stands will be carried out prior to the exhibition opening on each morning. This service is free of charge to all exhibitors and paper or packaging rubbish should be placed in the aisle at the end of the day (any bagged waste left on stands will not be removed). The cleaning of exhibits, however, remains the responsibility of the exhibitor.

Please note that, with the exception of paper and packaging, exhibitors are expected to dispose of their own rubbish. Should you need to dispose of a large quantity of rubbish following the event, please contact your Event Manager.

The disposal of Medical waste (such as needles) needs to be pre-booked and will be charged for. Please contact your Event Manager.

Damage and Loss

Neither the organisers, nor the ICC, accept any responsibility for damage or loss of any properties introduced by the exhibitors or their agents/contractors. Exhibitors are especially warned that the exhibits are the sole responsibility of the exhibitors to whom they belong. Exhibitors should affect their own insurance against all risks. The strongest possible precautions against theft should be taken at all times.

Deliveries and Collections

Deliveries must not be made before Friday 10 March and collections must be made by Wednesday 15 March. Access to Hall 3 for all exhibits and stand fitting materials is via the rear of the Hall 3, loading Bay A.

Please ensure that all materials are appropriately labelled with your company name, the event name, date of the event, hall and stand number. If this is not arranged, deliveries may be turned away.  Delivery and Collection labels are included at the end of this document.

Exhibitors are reminded to ensure they provide sufficient staff and trolleys, etc., to transport goods from their vehicles to their stands as the ICC have a very limited number on a first come, first served basis. Unfortunately, there will be no storage facilities available on-site and packing materials must not be stored within the exhibition areas.


Exhibitors intending to use televisions or any other potentially loud appliances for stand demonstrations or who wish to hold live demonstrations must contact the organisers for approval at least one month prior to the show to gain written permission.


You are reminded that you will be charged for making good any damage to the hall or stand area, including the floor, caused by your staff or contractors. All tape used to secure carpets must be removed at the end of the exhibition. Under no circumstances can stand construction, graphics, displays, etc. be attached to the fabric of the building.

Evacuation Procedures

In the event of an emergency evacuation please follow the instructions of ICC Hosts and Fire Marshals (identified by high visibility jackets). You will be directed to the assembly point in Civic Centre Estate. If it becomes necessary to evacuate the building, the following message will be broadcast:
“Ladies and Gentlemen, may I have your attention please. We must ask you to leave the building by the nearest exit as quickly as possible. Do not use the lifts and do not stop to collect personal belongings.”


Please ensure that all fabrics used on stands have the relevant fire proofing solutions. It is a requirement that all drapes brought into the venue conform to BS 5867 Specification for Fabrics for Curtains and Drapes.

Fire Precautions

Fire extinguishers are located at convenient points around the Hall. All materials used for the interiors of stands must be thoroughly fireproofed or be non-combustible to the satisfaction of the local authority. Failure to do so may result in the removal of all offending fittings. Any person discovering a fire should immediately notify a member of ICC staff or operate a break glass unit.


All forklifting requirements must be booked through the ICC Production Manager


The gangways used in this venue are the minimum permissible by law and have been subject to approval by the Local Authority. Under no circumstances will exhibits, stand dressing, tables and chairs, etc. be allowed to encroach into the gangways. All exhibits must be kept inside your space at all times.

Health and Safety

In accordance with the Health & Safety at Work Act 1974, and the Management of Health & Safety at Work Regulations 1999, the event organiser and exhibition contractor must supply the Event Manager with:

A copy of their organisation’s H&S policy statement

A Method Statement for work being undertaken as well as a Safe Systems of Work document to highlight the control

measures being put in place in a written format

A suitable and sufficient risk assessment/s to cover the event as a whole.

These documents should be made available at least 14 days prior to the start of the event, in case of any query, and should examine all potential risks to exhibitors, staff, ICC staff and delegates. In addition, the event organiser should obtain a risk assessment from each exhibitor plus any additional contractor/s, which must be brought onto site and be available for viewing in case of any query from H&S advisors or local authority inspectors.

For further assistance with the completion of risk assessments, please visit http://www.hse.gov.uk/risk/index.htm

Specific Items of Risk

For all relevant documentation and guidelines about specific items of risk please see the NEC website.

Height Limit

A height limit of 4 metres must not be exceeded at the ICC. This limit includes the overall height of the stand-fitting, any branding and all raised platforms as measured from the hall floor. Stands wishing to exceed this height or to erect a double decker stand must supply the ICC with full drawings and structural calculations by a minimum of one month prior to the event, for approval by Birmingham City Council. Stands over 4m coming onto site without approval will not be permitted to be built. The minimum height for dividing walls is 2.5m. The height from floor to ceiling under the gallery of Hall 3 is 3.4m.


The eGuide brings together guidance for achieving common standards of health, safety and operational planning, management and on-site conduct for events at all participating AEV member venues.

Now recognised as the industry‟s best practice document, the eGuide is continually reviewed by working industry professionals who represent the best advice currently available, and who themselves have to work within the guidelines in their own professional capacities.

It must be stressed, however, that this is a GUIDELINE document. If meticulously followed, it should ensure that users are compliant with current health and safety law. Nevertheless, the particulars of each exhibition (or similar event) should still be considered on an individual basis and venues, organisers, suppliers and clients/exhibitors must all remember that it is ultimately their responsibility to ensure that they address health & safety, and other operational issues properly, in compliance with the law.

It must also be stressed that all employers have a legal duty to employ staff that are competent to manage health & safety, and other operations that are relevant to their level and range of responsibilities.

Click here to view the eGuide

Internet Access

Free delegate Wi-Fi is not available for exhibitor use. Internet Access for exhibitors must be ordered in advance via EventOrders@theicc.co.uk

Lost Property

Lost property should be handed in to ICC Hosting staff. Should you lose any of your possessions please ask a Host who will check with the Security Office to find out if it has been found. Alternatively, please call our Security Department directly on 0121 644 5151.

Medical Emergencies

In cases of medical emergencies, please call Security Control (+44 (0)121 644 5151, dial. 2222 from internal phones) giving the exact location of the casualty and details of injuries sustained. Security Control will then arrange for all necessary assistance. Alternatively locate the nearest security guard at the entrance or at an emergency exit as they all have radio contact with Security Control.


Exhibitors wishing to play any recorded material must obtain a licence from the Phonographic Performance Limited (PPL) and Performing Rights Society (PRS). Exhibitors are solely responsible for obtaining any licence required to play music on their stand.


The use of microphones, videos or music is permitted, but the volume must not be such as to cause any annoyance to other exhibitors. The organisers reserve the right to prohibit their use if, in the organisers’ opinion, any annoyance is being caused and remove the offending equipment and/or exhibitor from the Hall.

Parking & How to get here

There are numerous local car parks within a 5 minute walk including the Arena Birmingham, formerly the NIA and Brindleyplace car parks which are both next door to the venue. Links below
Arena Birmingham
Q- Park Brindley place

Paradise Circus Car park

This link will give directions on how to get here with the latest travel updates

Disabled access parking spaces can be pre-booked by calling +44 (0)121 644 7178 with the blue badge details.


Power requirements should be confirmed to the exhibition organiser prior to the event. Additional power will not be available once the exhibition has been built. Any requirements for 24-hour power should be made clear to the event organiser.

Public Address System

Announcements made on behalf of exhibitors are made at the client’s discretion and need to be agreed with the client directly.


Refreshments are available within the ICC from Starbucks, Subway and WH Smith located on Level 3.


The organisers will provide general security within the exhibition halls. However, the individual security of the stands and exhibits lies within the responsibility of each exhibitor. Valuables should be locked away overnight and additional care should be taken during exhibition build and breakdown. During the pull-out period extra care must be taken, as this is a vulnerable time. In the unlikely event of a theft, please report to the organisers’ office immediately.

Security Advice

Exhibitors are warned not to leave valuables unattended on their stands whether during the build-up, open or breakdown periods. Special care should be taken of mobile phones as these can be easily misplaced or stolen. Do not leave your stand unattended at any time. No exhibits may be removed from the hall during build-up or the open days of the show without obtaining a pass out authorisation from the organisers’ office. Passes should be worn at all times by both exhibitors and contractors.

Smoking / E-cigs

If exhibitors or contractors wish to smoke they may do so outside of the venue in the designated smoking areas. Using e-cigs or vaping is not permitted inside the venue.


There are no storage facilities available at the ICC. Fire Regulations prohibit the storage of packing cases, literature, etc. in areas behind stands.


Exhibitors are reminded to bring trolleys for use during the build-up and breakdown of the exhibition, as there are limited numbers available on site (on a first come, first served basis).

Waste and Recycling

The ICC has facilities for the recycling of paper only. Exhibitors must ensure that all other waste material is removed otherwise a charge will be incurred.